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PACER’s National Bullying Prevention Center:
History and Impact

Early 2000: Creating a culture to prevent bullying

The staff at PACER Center noted that parents of children with disabilities were calling more frequently about bullying situations, and the stories were heartbreaking. As parents continued to express their concerns that they did not know how to help their child and did not know what their rights were or what steps to take, PACER decided to take action.

With a focus on building a culture in which bullying was no longer tolerated as an accepted rite of passage, PACER began developing free, easy-to-access resources for parents, students, schools and communities.

  • In 2003, PACER launched the curriculum “Is Your Child a Target of Bullying? Intervention Strategies for Parents of Children with Disabilities,” which was distributed nationally.
  • During 2004, PACER continued to develop printed information about bullying prevention for children with disabilities.
  • In 2005, PACER received their first grant to develop bullying prevention resources. At that time, it was decided that it was important that the resources be designed for all children, including those with disabilities. In response, PACER developed PACERKidsAgainstBullying.org, which is a website with a cast of 12 animated characters.

2006: Launched the National Bullying Prevention Center

During 2006, PACER formed the National Bullying Prevention Center. The organization also launched PACERKidsAgainstBullying.org, an interactive website for elementary age students, and created National Bullying Prevention Week, which grew into a month-long event in October 2010, and is now celebrated throughout the United States and internationally.

The demand for resources continued to grow, and PACER responded to that need by developing more resources, offering free information, and creating awareness campaigns.

Today, PACER continues to offer free and creative online resources to students, schools, parents, and the community through three websites:

Timeline

2016 –

  • Celebrates 10th anniversary of the National Bullying Prevention Center and National Bullying Prevention Month in October.
  • Shares in the journey of Tristan McIntosh, an American Idol finalist, who in 2011 collaborated with PACER's National Bullying Prevention on the "Unity Dance"

2015 –

  • PACER’s NBPC Youth Advisory Board presented the Unity Awards, recognizing individuals or groups who made a difference in bullying prevention.
  • PACER’s NBPC joins Dancing Man, Sean O’Brien, in Hollywood to promote bullying prevention and dance for change.
  • The Minnesota Vikings and HopeLine from Verizon teamed with PACER’s NBPC to offer bullying prevention programs for students, parents and educators in the Twin Cities.
  • Bethany Mota partners with PACER’s NBPC to send a powerful message to students about bullying prevention.

2014 –

2013 –

  • Green Giant partners with PACER’s NBPC to “Raise A Giant” and to develop the student-to-student program “The WE WILL Generation
  • Disney’s “Friends for Change” features “Bullying Prevention Action Kit” on website
  • Blue Earth becomes “Orange Earth” on Unity Day, and the Green Giant goes orange with a toga
  • We Day Minnesota features, PACER’s “WE WILL Generation” and UNITY DAY
  • ABC Family Airs “PACER’s National Bullying Prevention Center” PSA throughout October
  • Frito Lay “Laces Up Against Bullying” with PACER’s NBPC
  • Spookley the Square Pumpkin” and Holiday Hill continues to partner with PACER’s NBPC providing resources which include the new “Spookley Storybook Trail”
  • Cartoon Network, Speak Up Stop Bullying, and BULLY feature Unity Day
  • Choose Orange” selects PACER’s NBPC for national campaign
  • ABC Family Airs “PACER’s National Bullying Prevention Center” PSA throughout October

2012 –

  • The Bully Project,” a documentary by filmmaker Lee Hirsch, partners with PACER, to raise awareness of students with disabilities and bullying.
  • PACER supports four local students to leading a bullying prevention rally in Minnesota
  • PACER becomes a Grammy winner through their collaboration on the CD, “All About Bullies Big and Small
  • Teens Against Bullying.org is named one of the “Best Web Resources for Counselors” according to Masters In Counseling.org
  • Facebook partners with PACER to create the Student Event Toolkit that will make it easier to hold events in your school or community
  • Disney’s Next Big Thing partners with PACER’s NBPC in a live event at the Mall of America.
  • Stopbullying.gov, the federal government’s bullying prevention website, explores the history of National Bullying Prevention Month.

2011 –

  • PACER’s Executive Director and PACER advocates invited to the White House Conference on Bullying Prevention.
  • PACER invited to testify at Office for Civil Rights on behalf of students with disabilities and bullying (harassment).
  • Ellen Degeneres receives PACER's Leadership Award.
  • PACER holds the second annual Run, Walk, Roll Against Bullying. Other organizations around the country hold their own Run, Walk, Rolls using PACER's free online toolkit.
  • Thousands participate in PACER's first UNITY DAY, "Make it orange, make it end, unite against bullying". Ellen wears orange to show her support.
  • Students around the country participate in the first UNITY DANCE DAY, using music and dance to show support of those who are bullied.
  • FBI awards PACER's National Bullying Prevention Center with "Director's Community Leadership Award."

2010 – PACER’s bullying prevention resources are featured on:

  • Ellen DeGeneres’ website
  • CBS Today Show
  • CBS with Brian Williams
  • CNN with Anderson Cooper and Josh Levs
  • PEOPLE
  • Family Circle
  • Woman’s Day
  • Yahoo! Kids
  • Facebook-sponsored campaign reaching more than 15 million.
  • New York Times, in live event

2010 –

PACER sponsors the first Run, Walk, Roll Against Bullying with more than 200 participants.

2009 –

  • PACER’s TEENS AGAINST BULLYING, an edgy, teen-relevant website created with cutting-edge technology is launched.
  • Teen star and singing sensation, Demi Lovato, becomes a national spokesperson.
  • PACER pilots a KIDS AGAINST BULLYING puppet show.

2007 –

PACER partners with Yahoo! Kids during National Bullying Prevention Month.

2006 –

  • PACER’s National Bullying Prevention Center (NBPC) is formed
  • PACER’s KIDS AGAINST BULLYING, an interactive, animated website for elementary school students is launched.
  • PACER sponsors the First National Bullying Prevention Month (originally a week) with the following co-sponsors: National Education Association, National PTA, American Federation for Teachers, and National Coalition for Parent Involvement in Education.

2005 –

  • PACER receives a $100,000 grant from Robins, Kaplan, Miller and Ciresi Foundation to create an online bullying prevention site for elementary school students.

1977 –

  • PACER incorporates as a 501(c)3 nonprofit.